Kendrick Lamar’s HUMBLE. – Fire or Hype?

This week’s edition of Fire or Hype? takes a look at the second of Kendrick Lamar’s latest singles, which takes a shot at hip-hop as a whole. Continue reading Kendrick Lamar’s HUMBLE. – Fire or Hype?

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Kendrick Lamar’s The Heart Part 4 – Fire or Hype?

This week’s edition of Fire or Hype? looks at Kendrick Lamar’s new single in which he claims he is the “greatest rapper alive”. Spoilers: he is. This series on my blog has been no stranger to bad rap music: Future’s recent album failed to impress, and Drake’s More Life only gave me more Hype. I thought at least ONE of hip-hop’s mainstream monoliths can come … Continue reading Kendrick Lamar’s The Heart Part 4 – Fire or Hype?

Calvin Harris ft. Frank Ocean, Migos ‘Slide’ – Fire or Hype?

Frankie Ocean isn’t known for feel-good dance pop records, and he sounds so hilariously awkward on this Calvin Harris and Migos collab. Yeah, you read that right! Southern trap rappers the Migos and EDM king Calvin Harris, who has been less Metro Boomin this decade and more Avicii, have linked up. Say what you will about Harris’ chart-toppers over the years (I think they suck … Continue reading Calvin Harris ft. Frank Ocean, Migos ‘Slide’ – Fire or Hype?

Future’s self-titled album – Fire or Hype?

Future fans will literally buy anything this man puts out. As long as the robotic autotune is cranked up, as long as he’s talking about lean, and long as he refuses to say anything of value or give a more lyric-focused insight into his life and past experiences, Future will sell. I like Future as a hook man, but that’s as far as it goes. … Continue reading Future’s self-titled album – Fire or Hype?

Yeezy Boost 350 V2 Zebra – Fire or Hype?

This Saturday, Yeezus Christ himself blesses us with another holy gift. Sure, YEEZY’s are the pinnacle of sneaker hype, but in my opinion, this colourway speaks for itself. The white midsole works perfectly with the black and white ‘Zebra’ pattern, which stuns with its patchy aesthetic. The red lettering still works with the new colourway and the shoe itself is no different to previous 350 … Continue reading Yeezy Boost 350 V2 Zebra – Fire or Hype?

Supreme MetroCard – Fire or Hype?

It was a pretty average Monday in New York City when many a hypebeast’s attention was suddenly grabbed by an anouncment made by the official NYCT Subway twitter account. The announcment, of course, was that infamous NYC fashion brand and overall hype mongerer Supreme was literally collab’ing with the subway. That’s right, lucky Supreme fans could roll up to any of 9 stations and buy … Continue reading Supreme MetroCard – Fire or Hype?